Ro’Ya: Developing the UAE’s female entrepreneurs
2015 applicants attend a Ro’Ya workshop. (Images via
Ro’Ya)
Women are driving entrepreneurship in the UAE,
and the people behind the Ro’Ya
competition intend to keep it that way.
Early last year, MasterCard partnered with the
Dubai Business Women Council (DBWC) to launch the program, which
aims to mentor female entrepreneurs in the UAE.
Ro’Ya – which means ‘vision’ in
Arabic – offers coaching to existing and aspiring businesswomen as
well as the chance for applicants to win funding for their
company.
It exists for good reason.
Women account for
nearly 50 percent of the SME
sector in the UAE and 48 percent of those are the sole owners of
their firms, according to the country’s Ministry of
Economy.
“With such a high rate of female success, we
wanted to create an environment through which we could further
foster talent,” said Nadin Halabi, DBWC business development
manager. “Both DBWC and MasterCard want to encourage female
entrepreneurs to be confident in pursuing their ideas.”
Currently in its second season, applications for
the competition closed in May. Finalists will attend workshops and
coaching clinics and the top three walk away with a cash prize:
$50,000 for the winner, and $30,000 and $20,000 for the first and
second runners-up respectively. Winners from this round are due to
be announced in October.
“Funds are used towards initial startup costs,”
said Natasha Jamal, VP of communications MENA at MasterCard. “We
will connect the top three winners to our partner VentureFin to
participate in a six-week accelerator program scheduled to begin in
November.”
What does Ro’Ya bring to the
table?
Much needed support and partnership.
“Current and former participants have commented on the value of
the step-by-step informative approach in building their confidence
to achieve their business goals,” Jamal said, as well as the chance
to network with “like-minded entrepreneurs” wanting to move in the
same direction.
Where is the 2014 winner now?
Nadia Wehbe is the founder of Baby Arabia, a
children’s creative language program offered in Arabic, Spanish and
French.
The half-British, half-Palestinian/Lebanese entrepreneur set up
her company after discovering a lack of mother and baby groups in
Dubai that encouraged the use of other languages besides
English.
Nadia Wehbe of Baby Arabia.
“As a child of mixed-race parents and being
married to a European, I felt I needed the support of a community
to introduce Arabic to our then first son.”
Wehbe, the sole owner of her company, was recommended Ro’Ya by a
friend.
“As an entrepreneur no one pays for my training;
I saw Ro’ya as a brilliant opportunity to help me learn about how
to expand my business, and see what I was and wasn’t doing,” she
says. “It was such an opportunity… the guidance and support was
great. It was like taking a business course, but one that was
completely tailored for my needs and my business,” she said. “The
ladies who participated were so supportive.”
A year on and Wehbe has a potential partnership
in the pipeline. She said Ro’Ya helped her see the “bigger picture”
of her business and plan accordingly.
She said developing the program, creating new
products and workshops, and even trademarking Baby Arabia were a
few new business streams.
So what tips would she have for future
applicants of Ro’Ya?
“Think about what it is you truly want to
achieve and use Ro’Ya to see how you can make that happen. It’s not
just about the win.
“Learn as much as you can, see the viability,
ask questions and take the help offered, then present a well
thought out plan that you believe in.”
2016 competition
As the 2015 edition of Ro’Ya wraps up, those
interested in signing up for next year’s competition should stay
tuned to the official
website for updates.
But before entering, is Ro’Ya really for
you?
Jamal concludes with some words of
wisdom:
“Our top tips for future applicants are: one, be
open-minded. Ro’Ya offers the rare opportunity to get feedback from
so many different types of people, whether it’s fellow competitors,
established startup directors or corporate executives.
“Two, be passionate. At Ro’Ya you’ll be pushed
to take a deep dive into your own business idea and analyze it from
every angle.
And finally: “Be committed to the program. We
put a lot of thought into our workshop to ensure that we are
providing you with all the tools for success. Ultimately the ball
is in your court; the more you put in to each session, the more
you’ll get out of it.”
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