Personal finance app Wally launches on Android, aimed squarely at UAE

A year after its initial launch at Arabnet Beirut, personal
finance application Wally is now rolling out Wally+, a free
Android version targeted specifically at millenials in the UAE.

Since launch in 2013, Wally has sustained a global
average 4.7 out of 5 stars on the App Store. The app has also won
three startup competitions, been ranked the top finance app among
22 countries, and reached the top 10 in 52 countries (including
India, China, and the US). The app has also been translated
into 18 languages.

One aim behind Wally+ is to bring financial
life into one place and enable users to control several accounts
and recognize their financial standing in comparison to their
peers. “Our financial lives have always been private and
un-discussed, which keeps us from having information on where we
stand financially,” says Nicole Abi-Esber,Wally’s behavioral
economist.

Wally+ seeks to provide UAE citizens with outlook into their
financial lives, “giving people a comprehensive picture of their
money by allowing their past expenses, present financial situation,
and future aspirations to come together holistically,” says Saeid
Hejazi, Wally founder and CEO, in a press
release. 

The app has also added a social dimension to the experience of
spending money, allowing people to attach photos and tag their
friends. “Adding dimensions of why and who… inspires us to keep our
money in check so we can continue to enjoy it in the future,”
Hejazi says.