Dubai’s El Grocer strengthens foothold with acquisition

El Grocer, a Dubai-based online grocery delivery app, has acquired one of its competitors, Quickshop.ae for an undisclosed amount.

Quickshop, also a real time order platform for grocery stores, was founded in 2015 by serial entrepreneurs Richard Chapman and Alan Colgan. They have over 5,000 registered users and more than 50 partner grocery stores across Dubai.

El Grocer founder Mickael Costache said that their acquisition of Quickshop would enable them to strengthen their position in the region.

“We have a very aggressive plan to expand in neighboring cities and countries in the region,” said Costache,  “starting early to mid 2017.”

Since they spoke to Wamda in August they have doubled their user base since August and are currently reaching more than 22,000 users.

Currently El Grocer promises customers that they will provide free delivery within one hour, plus product prices as they appear in store. They will be adding more than 80 stores to their roster throughout Dubai and expanding their product range to over 200,000.